Hi, I’m Joy
Designer | Facilitator | Consultant
SUKUMAL
SURICHAMORN
Sukumal Surichamorn (Joy)
is a designer and consultant based in Thailand. She has spent over 15 years focusing on using design methodologies to create sustainable solutions that positively impact society.
Design
Currently, I will show my design journey of
board games and learning tools for various issues such as Sustainable Energy, Disaster, Economy, Politics, and Peace.
The other project is on the way…
My design journey of
boardgame and learning tools.
2025
ชุดสื่อการเรียนรู้
"นับคาร์บ ลดเสี่ยง
เลี่ยง NCDs และเบาหวาน
ThaiHealth, Plearnpadee, Found by Design
A learning toolkit designed to improve understanding of NCDs and diabetes while supporting healthy behavior change through group-based learning and simple self-monitoring.
Research | Content Design | Process Design | Product Design | UX Design | Design Direction | Book Design | Content Writing
2025
Bangkok Unjam:
Using Game to Explore Communication
for Social Behavioural Change
UK PACT, Ministry of Transport, The Office of Transport and Traffic Policy and Planning, Toolmorrow, Found by Design
This project applied game mechanics as a research and engagement tool to explore public perceptions and behavioural responses related to the proposed congestion charge policy.
Research | Game Content Design | Game Design |
UX Design | Design Direction | Exhibition Design
2026
RJ Journey Game Set
Thailand Institute of Justice (TIJ) affiliated with the United Nations, Friedrich Naumann Foundation Thailand, Found by Design
This game set will take you through an exploration of the restorative justice process.
Research | Game Content Design | Game Design |
UX Design | Design Direction | Game Production | Implementation | Evaluation
2025
ผู้กล้าฝ่าควันร้าย
(The Brave Against the Smoking)
![[Vape] ผู้กล้าฝ่าควันร้าย_Game box2.png](https://static.wixstatic.com/media/a66955_4f28d852037941c4b65c46867e84c68d~mv2.png/v1/fill/w_64,h_94,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BVape%5D%20%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%81%E0%B8%A5%E0%B9%89%E0%B8%B2%E0%B8%9D%E0%B9%88%E0%B8%B2%E0%B8%84%E0%B8%A7%E0%B8%B1%E0%B8%99%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%A2_Game%20box2.png)
Faculty Division, Police Education Bureau, Royal Thai Police, Thai Health Promotion Foundation, Metropolitan Police Bureau, Found by Design
A card game designed to allow players to confront the dangers of e-cigarettes through everyday life scenarios.
Research | Game Content Design | Game Design |
UX Design | Design Direction | Game Production | Implementation | Evaluation
2024
Carbon Venture
Invest for the Future
![[CCG] Carbon Venture_Game Box_rz2.png](https://static.wixstatic.com/media/a66955_03303d7451be4432ae3feb7f5880ef47~mv2.png/v1/fill/w_129,h_101,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCCG%5D%20Carbon%20Venture_Game%20Box_rz2.png)
Energy Research Institute, Chulalongkorn U., The Office of Transport and Traffic Policy and Planning, From the People of Japan, UNDP, Found by Design
A board game that simulates corporate decision-making for achieving carbon neutrality through green investment, resource management, and carbon credit trading, while balancing carbon mitigation with sustainable business growth.
Research | Game Content Design | Game Design |
UX Design | Design Direction
2024
Event Dot:
Connective System Game
Found by Design x Insight for Change
Thought-provoking game fosters collective problem understanding and generates diverse perspectives. Sharpen System Thinking Skills, Develop Critical Thinking and Gain a deeper understanding of complexity
Research | Game Content Design | Game Design |
UX Design | Design Direction
2023
Waste Wonder
UNDP
Waste management game
Research | Game Content Design | Game Design |
UX Design | Design Direction
2023
Global Alliance
The Friedrich Naumann Foundation, Thailand
As nations, shaping global relations and shared
objectives, ultimately contributing to world peace
Research | Game Content Design | Game Design |
UX Design | Design Direction
2023
Life Quest:
In pursuit of a happy and healthy life
The Equity Initiative, CMB Foundation
Understand Carbon emissions from activities in the city game
Research | Game Content Design | Game Design |
UX Design | Design Direction | Package Design
2022
Talk to Transform
Foundation for Leadership Development Network for Health, Thailand
The Friedrich Naumann Foundation, Thailand
Conflict Transformation game
Research | Game Content Design | Game Design |
UX Design | Design Direction
2022
And They Said ...
Elderly Media Literacy game
Research | Game Content Design | Game Design |
UX Design | Design Direction | Package Design
2022
Career Path:
Design your life journey
The Friedrich Naumann Foundation, Southeast and East Asia
Youth Leaders Programme, Southeast and East Asia
The labour market economy boardgame
Research | Game Content Design | Game Design |
UX Design | Design Direction
2021
Carbon Detective
Boardgame
Energy Research Institute,
Chulalongkorn University, Thailand
Understand Carbon emissions from activities in the city game
Research | Game Content Design | Game Design |
UX Design | Design Direction | Package Design
2021
(E)Mission Possible
Card game
Energy Research Institute,
Chulalongkorn University, Thailand
Mitigate technology for Low carbon city game
Research | Game Content Design | Game Design |
UX Design | Design Direction
2020
The Power Jungle
Board Game
Institute of Asian Studies
Chulalongkorn University, Thailand
Pathway to sustainable energy board game
Research | Game Content Design | Game Design |
UX Design | Design Direction | Package Design |
Game Logo Design
2020
Future Skills Boardgame
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) , SEA
Human development
for the future skill board game
Research | Game Content Design | Game Design |
UX Design | Design Direction
2020
Land of Growth
The Market Economy Boardgame
The Friedrich Naumann Foundation, Thailand
The market economy boardgame
Research | Game Content Design | Game Design
UX Design | Design Direction
2020
Disaster Education:
The gamified of Landslide Preparedness
Present at 2020 APSTCDRR Conference
Game for landslide preparedness
Game Design
2019
In My Opinion
Showcase at The Art and Design Exhibition, Chohyung Gallery, Kookmin University,
South Korea
Card game for idea development
Research | Game Design | Graphic Design
2019
What you stand for!
Educational Game for finding
Product differentiation in marketing
Research | Game Content Design | Game Design
2019
Sim Democracy Boardgame
(Citizen Power Edition)
The Friedrich Naumann Foundation, Thailand
A simulation board game to understand Democracy with an extension pack
Research | Game Design | Graphic Design
2019
Drowning Preventing
Educational game:
Save The Children, Thailand
Game Content & Mechanic Development
2017
PeaceSoCracy
The Friedrich Naumann Foundation, Thailand
Peace & conflict management board game
Research | Game Content Design | Game Design
2014
The Choice ,ทางเลือกทางรอด
Club Creative and Ministry of Justice, Thailand
Personal financing (illegal loan)
board game design
Research | Game Content & Mechanic Development
2011
Sim-Democracy Boardgame
The Friedrich Naumann Foundation, Thailand
And Club Creative
Learning Democracy through a simulation game, Friedrich Naumann Foundation, Thailand
Research | Game Content Design | Game Design
2008
Educational Game Set
Club Creative, Thailand
Educational games provide step-by-step learning, improving their skill and intelligence, for example, Logical-mathematical, Linguistic and Spatial intelligent
Research | Learning Design | Game Content Design | Game Design | Graphic & Package Design
Contact
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